A Little over a decade ago, if you had told the most astute marketers that artificial intelligence (AI) will become an integral part of their job and daily lives, you probably would have been met with apprehension by most. However, in the past few years, AI advertising has revolutionized aspects of marketing such as branding, market research, and ad campaigns to a point where a lot of businesses and ad companies embrace it wholeheartedly.
We can see this everywhere in today's industrial sector. Industries involved in manufacturing, construction, finance, telecommunications, retail, and agriculture, have all adopted AI in one form or another. But why?
Does AI hold that much influence on advertising? Is it so impactful that digital marketing as a whole has to adapt to its growing influence? The short answer is yes. Hence, the reason why almost every company with the mettle is adopting it.
In this article, we'll be addressing all of the above questions, taking a look into how AI can be used to create purposeful and consumer-specific ads?
The essence of artificial intelligence advertising is best encapsulated in the words of Dennis Hassabis, the visionary behind DeepMind AI. He defines AI simply as "the science of making machines smart". This smartness manifests in machines undertaking intellectual tasks similar to human capability.
For example, the ability to read, write, recognize objects, and interpret different languages once used to be exclusive to humans. However, these are now within the reach of machines thanks to AI. How does this pertain to advertising? Glad you asked.
When it comes to adopting AI for advertising, many firms now dedicate focused tasks such as ad placements to AI. Similarly, broader tasks requiring human input, such as sales forecasting and customer service, are also assisted with AI to enhance accuracy.
Further down the marketing line, AI is used to fast-track the sales process, making use of its ability to combine detailed consumer data and up-to-the-minute geo-location data to create product and service offers tailored to specific individuals.
While many companies may still see the use of AI to create ads as bandwagon mentality, the numbers tell a whole different story. According to Statista, the global market revenue for AI ads is expected to grow from $27.4 billion in 2023 to $107.4 billion by 2028. These figures point to AI as a critical component all proactive enterprises must adopt to stay ahead of the curve. To this end, we take a look at how you can utilize generative AI bots like UPDF AI to create high-quality ad content that connects your brand to customers. But first..
What is UPDF AI?
UPDF AI is a generative AI tool that is powered by the latest GPT models and integrated within the UPDF PDF editor. The advanced feature is adept at providing quick solutions to any problems you might encounter when handling PDF documents.
Beyond this capability, in the context of advertising, UPDF AI can be used to develop AI ad creative with ease, thanks to embedded features that can summarise, translate, explain, and write on specific topics in any tone. Download it now to get 100 free credits.
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Nevertheless, for UPDF AI to give you the most original tailored content, after you download UPDF, you need to input prompts that best describe your brand, the nature of your AI ad campaign, and your targeted demographic. Other than that, you can leverage UPDF AI's capability for advertising in many ways, including but not limited to:
- Content Summarization and Explanation
When creating a digital ad campaign, you often have to deal with extensive research reports, market analysis, and consumer data. In this regard, UPDF's summarise and explain feature can be extremely useful for the quick comprehension and communication of critical insights in such documents to team members.
- Translation Services
UPDF's translation feature is applicable in translating advertising materials such as e-mail templates, social media graphics, and web content from different languages. This is particularly useful in international ad campaigns where there is a need to adapt ad creative across various regions and cultures.
- Editing and Annotating
On many medium to large-scale advertising projects, collaboration across different departments is a crucial element. UPDF AI's editing and annotating capabilities make it primed for such collaboration. It allows for team collaboration on PDF documents such as creative briefs, media plans, and campaign strategies, thereby enhancing communication and efficiency.
- Brainstorming Ideas
The chat mode of UPDF AI is a very efficient tool for brainstorming and getting answers to advertising-related questions. Based on the set of information or data you supply, it can provide you with quick suggestions and insights to aid your creative and decision-making process.
Besides its obvious advantage of curating brand-relevant ads within a fraction of the time, when it comes to creating engaging and targeted advertisements, UPDF AI is beneficial in the following regards:
- Enhancing creativity and content generation capacity
- Ad optimization for digital platforms such as search engines and social media
- Consistency in language and brand tone and assurance of error-free content.
- Better productivity, allowing for increased content production within a shorter time.
- Ensuring you and your team can collaborate regardless of proximity or PC access, using its multiplatform accessibility across Windows, Mac, iOS, and Android.
- Simplification of complex ideas into clear AI generated ads that are understandable and relatable to target audiences
- Tailoring targeted advertising to specific audience segments by analyzing consumer data
- Contributing memorable advertising content made possible by GPT models, that stands out to consumers every time it is applied to an ad campaign
Step 1: Access the UPDF AI Tool
To access the UPDF AI tool on a Mac or Windows PC, you need to download UPDF from the button below. The software is supported on different operating systems including Windows, Mac, iOS, and Android. If you are using an iOS or Android device, searching for "UPDF" on their respective app stores will bring a prompt to install the app.
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After downloading the UPDF software, you can now open a PDF file or create a blank page. Then click the UPDF AI icon located on the bottom-right corner.
Step 2: Tell UPDF AI About Your Brand, Product, Or Audience
Similar to all generative AI, you need to help UPDF AI for it to help you. Before you start, be sure to define your ad goals and objectives. Is the purpose of the ad to promote awareness, drive sales, or increase customer engagement? This will help you craft clear, concise prompts the AI can act upon.
Take the instance of a hypothetical apparel store, "Dune Essentials". Say you want to create a Twitter ad for such a clothing line; your prompt can go thus:
"Write a 250-character Twitter ad for Dune Essentials. A clothing store that produces high-quality, stylish apparel inspired by desert landscapes and contemporary Middle-Eastern fashion trends. Examples of items the clothing line boasts include; lightweight linen shirts, breathable cotton dresses, wide-brimmed hats, and durable footwear for warm weather."
The 47-word prompt above aims to capture the essence of Dune Essentials to help UPDF AI understand the purpose of the ad. Although, you don't have to be as detailed as this, try to give the AI as much specific information and details you can.
Step 3: Review and Refine the Ads
After UPDF AI generates the initial draft of your content, go through it meticulously to refine any output that might not be on par with your brand goals and target objectives.
You could also make the ad more personal by adding storytelling elements such as personal anecdotes to the AI results. This makes your ad unique and stand out to prospective customers.
You can also regenerate the ads if you want to check more options. Simply click the "Regenerate" icon and you can get new results instantly.
After learning the process of creating ads, you may want to get UPDF now. Simply click the button below and you can start to create ads with AI immediately.
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On the free version of the app, you get to analyse up to 3 PDF files, each within a 100-page limit, and you get to use the UPDF AI feature to answer up to 100 prompts. But there's more.
You can unlock the advertising genius of UPDF AI by going AI Standard or AI Unlimited. The Standard version allows you to analyse up to 100 PDF files per month, each with a size of up to 2 GB and 1000 pages. With UPDF Pro, you can also prompt UPDF AI to generate ideas, identify keywords, and create engaging ad copy up to 1000 times per month. The Unlimited version allows you to analyse unlimited files and ask unlimited questions. Get an exclusive offer to upgrade UPDF now.
As the digital marketing field evolves, the role of artificial intelligence is only bound to get bigger and more encompassing. This is particularly true for giant platforms like Google ads, Facebook ads, and Amazon pay-per-click (PPC) advertising, where ad personalization is the new world order. As such, understanding how to leverage AI effectively for these platforms can go a long way in improving your ad campaign outcomes.
To create an effective advertising prompt for AI like UPDF, you need to double down on the uniqueness of your prompt and how much it aligns with your brand's overarching objectives. Accordingly, let's look at a few AI advertising prompts you can adopt to get the best out of UPDF AI.
Prompts for Social Media Posts for Advertising
YouTube, Twitter, Instagram, Facebook, and Amazon all have advertising peculiarities that stand out to consumers. Rather than generalizing your ad prompts, you can get specific to allow the AI to generate copy that is fitting for a particular social media channel. Take a look at the following prompts and how distinctive and descriptive each of them is:
- Write a Facebook post promoting the latest set of additions to my bakery's menu [input the old bakery menu]
- Craft a 100-character Twitter ad introducing my new energy drink to a younger demographic in [ input location]
- Generate an Amazon product description for a new headphone using the latest Bluetooth technology and having a battery capacity of 100 Mah and play time of 10 hours
- Write a TikTok video script describing my app and its functionality within two minutes. [Give a short description of the app's function]
Moulding your AI prompts to follow this pattern of in-depth description goes a long way in helping AI create customized ads that are unique to you and your brand.
Prompts for Generating Leads
A critical aspect of any advertising campaign is lead generation. This is the process of attracting potential customers to your business and piquing their interest to a point where they pivot from prospects to paying clients. How can AI help you facilitate this process?
AI, such as UPDF, are great at creating ads that generate leads; the caveat is that you have to be specific about the buyer persona in your prompt. The following examples tackle this judiciously:
- Using your knowledge of the weather patterns around the world, identify areas within the contingent United States with target audiences that will be most interested in purchasing a trench coat
- Christmas is just a few weeks away. Suggest related keyword clusters for me to optimize my online gift shop store [you can add the location of your store to get better local SEO ideas]
- Generate insight for a pillow ad campaign targeting individuals with sleep apnea
- Brainstorm ideas for a blog advocating for the use of personal protective equipment on oil rigs.
Each of these AI advertising prompts targets a specific group of people, i.e., people needing a trench coat, people shopping for Christmas gifts, people with sleep apnea, and oil rig workers.
Beyond AI inventions like UPDF AI, the future of advertising, especially on digital platforms, is set to be taken over by artificial intelligence.
While internal advertising systems like Amazon PPC have been around for over a decade, helping marketers reach their consumers. Today, Amazon advertising PPC AI now play a huge role in how marketers bid for pay-per-click advertising. With AI, you can now set business goals to find the best-performing keywords, analyse thousands of data to predict the highest converting ads, and adjust advertising cost of sales (ACOS) to your brand's sales goals and advertising budget.
Not only that, in October 2023, Meta, Facebook's parent company, announced it would be rolling out generative Facebook ads AI to help advertisers monitor advertising productivity, personalization, and ad performance.
Furthermore, Google, the largest digital advertising company in the world, publicised in May that it will be deploying Google ads artificial intelligence to help advertisers better navigate marketing, give Google users improved privacy, and deliver novel ad experiences.
These major AI strides from three of the big five tech companies point to one reality. AI and advertising are getting more and more intertwined. The quicker we get on board, the better.
The application of AI in advertising spans a wide range of marketing departments, from design to content creation, content marketing, content personalization, predictive analysis, competitive analysis, and social media management. Below, we look at a few AI advertising examples and how businesses have maximized the power of artificial intelligence in their marketing campaigns.
1. BMW Uses AI To Create Stand-Out Ad Campaigns:
In 2021, BMW created an ad campaign for the 8 Series Gran Coupe, where AI art was projected onto cars to give them a bespoke look. This is a great example of AI's design applications in advertising.
2. Cyber Inc., an IT service company, uses AI to create video courses:
This pivot from traditional content creation to AI content creation helped Cyber Inc. create online videos twice as fast and scale into new markets by duplicating the same courses into multiple languages.
3. Nike Sanctions AI-Generated Ads Featuring Serena Williams:
The 8-minute video ad, titled "Never Done Evolving", was a part of Nike's 50th anniversary celebration. Here, AI was used to create a fictitious match between 17-year-old Serena Williams and 35-year-old Serena.
4. Netflix Applies AI In Personalising Movie Recommendations:
Based on the genres of movies you watch most, Netflix uses AI algorithms such as Aesthetic Vision Analysis (AVA) to predict scenes from a new movie that will most likely draw you to click play, creating tailored poster thumbnails unique to your account.
5. Nutella Creates Unique Packaging With AI:
Using AI, the Italian branding agency Ogilvy Italia created 7 million one-of-a-kind design labels for Nutella unique to each bottle. If you still need any assurances of AI's capabilities, the first set of these 7 million unique packages sold out almost as soon as they hit the shelves.
The initiation of artificial intelligence into advertising is far from just a trend. It is a fundamental shift dictating how businesses are connecting with their consumers. Don't be left out. By harnessing the power of AI, you can create highly targeted and effective ad campaigns for your company and gain deep insights into consumer behaviour, all while utilizing minimal resources.
The future of digital marketing is here, and it's powered by AI. To stay ahead in this rapidly evolving landscape, it's crucial to embrace these advancements and integrate AI strategies into your marketing efforts. You can start leveraging AI in your advertising and unlock new levels of creativity and efficiency today if you purchase UPDF now.
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