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Google Bard Vs. Bing ChatGPT: The Battle for AI Search Engine Supremacy

Artificial Intelligence or AI has been around for a while now. So, what's all the fuss about all of a sudden? Recently, after Open AI unveiled its ChatGPT tool for content generation, Microsoft closed a massive gap with Google by investing an additional $10 billion for the rights to integrate it into its search engine, Bing. The new Bing ChatGPT is still in a nascent stage but could be a game-changer that finally challenges Google in its own sphere. Not to be left out of the game, Google then unveiled Google Bard, supposedly a capable rival to ChatGPT-powered Bing, in an attempt to beat Microsoft at its own game.

The question now is, which search engine will win the AI battle and bring artificial intelligence to mainstream users? Of course, there's no right or wrong answer, but let's look at some of the key similarities and differences between Google Bard vs. Bing ChatGPT to see if we can arrive at some sort of consensus.

bing chatgpt vs google bard

What is Google Bard?

Google Bard is an AI-powered search engine project created by Alphabet Inc. (Google's parent company). It was announced in October 2020 and is intended to provide a more personalized and contextual search experience for users. It is currently in the early stages of development and is expected to be fully deployed as part of Google Search later this year.

For now, it's being tested thoroughly with a group of "trusted testers" to prove its worth. That's after a major snafu in which it incorrectly identified the telescope that first took a photo of an exoplanet - a planet outside of our own solar system. Embarrassing? Not really, because Alphabet executives used it to make a very important point: you can't completely rely on AI in its current form.

what is google bard

What is ChatGPT?

The AI-based tool that started the revolution is officially called "chat-oriented generative pre-trained transformer", or ChatGPT for short. It is an open-source, language-agnostic, technology for natural-language understanding and natural-language generation. It is an extension of the popular GPT-3 AI model, using the same deep-learning technology, but tailored to natural-language understanding tasks like conversation and dialogue.

ChatGPT was an instant hit as soon as it was released for public testing. The developers saw a flood of users attempt to sign in and use the chatbot, and they were soon overwhelmed by the sheer amount of interest that their tool generated around the globe. According to reports, ChatGPT had 100 million monthly active users in January 2023, just two months after its launch, prompting Google to quickly demo its own Google Bard, which, as we saw, had an epic fail in its first public demo.

chatgpt vs google bard

So, does that mean ChatGPT is a clear winner? By no means! Let's explore some of their key differences.

ChatGPT vs. Google Bard - Important Differences

ChatGPT and Google Bard are two of the most prominent artificial intelligence chatbots available in 2023. ChatGPT is available for free, while Google Bard is currently only available to limited beta testers and is not available to the wider public. ChatGPT is similar to Google Bard in that it uses natural language AI to respond to questions, but has some differences, and is designed to be used in slightly different ways.

Here are three key differences between ChatGPT and Google Bard:

  • ChatGPT contains a built-in plagiarism checker (AI Text Classifier), while Google Bard does not.
  • ChatGPT is more focused on providing answers to conversational queries, while Google Bard is designed to help with sentiment analysis and question answering.
  • Google Bard is designed to augment Google's own search tool, while ChatGPT is destined to become an automated support tool for businesses without the funds to pay for human support teams.

Who Will Win the 'Intelligent Search Engine' Race? Bing ChatGPT or Google Bard?

The answer to this question depends on many factors. It is impossible to predict the winner of the AI race between ChatGPT and Google Bard right now, as both machines have their strengths and weaknesses. While ChatGPT is free and can provide accurate answers quickly, Google Bard has access to the powerful resources of its parent company, Alphabet, and is designed to augment their search tool. Ultimately, only time will tell which AI triumphs in the race.

That being said, it's important to watch how these two develop into monetizable assets for their respective companies. ChatGPT is part of the Open AI project but it certainly wasn't free for Microsoft! However, it's not likely that the software giant will try to monetize the app directly as a pay-per-use utility. It is more likely that it will use ChatGPT to gain popularity for the second-placed Bing search engine, which has been languishing behind Google Search for years.

On Google's side, the company has already been late to the game on the cloud front. While most of its services were cloud-based when Microsoft was still hawking standalone Windows operating systems and an assortment of productivity software, Alphabet failed to become the leader in public cloud services. That accolade went to Amazon's AWS, which is still the global leader in public cloud infrastructure.

The winner in this AI race will be the one to garner the most market share. Google already has the biggest slice of the pie, so now it's down to the question of how much of that pie Bing can take, on the strength of ChatGPT. In a sense, Google has a lot more to lose because of its dominance. Can you imagine a world where Google Search is #2? Well, that is now a very real possibility!

Future of AI in Search Engine Technology

So, how is this going to pan out for the software giant and the advertising giant? Let's take a real-world example. Let's say you want to research "the best PDF editor" in ChatGPT. This would be a possible scenario…

Query: "What is the Best PDF Editor on the market today and why?"

The result might look something like this:

Response: "UPDF is one of the best PDF editors available in the market today because it offers an array of powerful features. It allows users to easily edit PDFs, including editing text, merging, splitting, adding annotations, converting to various document formats, and more. UPDF also provides a secure and intuitive user interface that makes it easy to use, even for those who are new to PDF editing. Additionally, UPDF is really cost-effective, making it an excellent choice for those who want to quickly and easily edit their PDFs without spending a lot of money."

(Note: If you are interested in this all-in-one PDF editor, please click the free download button to enjoy it.)

search best pdf editors in chatgpt or bard

If you read through the above, you'll see that several minutes of research can be saved on just this one query alone. What about digging deeper into the subject? Since these tools are based on machine learning, NLP, and other technologies, they also have a "memory" that they can recall when you ask a new question. For instance, asking it to "list the top features of UPDF" will yield something along these lines:

Response: "Here is a list of the top features of UPDF:

  • Space hotkey for scrolling up and down the document
  • CTRL/Command hotkey for zooming in and out of the document
  • Alt/Option hotkey for adding text boxes to a PDF
  • Easy PDF file reading and text editing in a beautifully designed layout
  • Ability to merge, split, and add annotations to PDFs
  • Low-cost, making it an ideal choice for those looking for an easy-to-use PDF editor at an affordable price"

As you can see, it's not perfect because shortcut keys or hotkeys are not that important a feature in any software. So what do we do? Let's refine that query and see what happens. This time, we'll 'prompt' the AI tool to list features that are of importance to the user.

Query: "List the features of UPDF without mentioning hotkeys."

Response: "UPDF provides users with a range of helpful features, including easy PDF file reading and text editing in a beautifully designed layout, the ability to merge, split, and add annotations to PDFs, password-protection, OCR recognition, and the ability to add text and images to PDFs. UPDF is also low-cost, making it an ideal choice for those looking for an easy-to-use PDF editor at an affordable price."

Better? But we wanted a 'list', which didn't pan out. Let's refine the search further:

Query: "Give me a bullet list of UPDF features without mentioning hotkeys."


  • "Easy PDF file reading and text editing in a beautifully designed layout
  • The ability to merge, split, and add annotations to PDFs
  • Password-protection
  • OCR recognition
  • The ability to add text and images to PDFs
  • A low-cost solution for PDF users"

Much better, right? That means, when you know exactly what you want to find and phrase it in a specific way that's easy to understand, ChatGPT (or even Google Bard) should be able to give you exactly what you need. Let's look at something a little more complex, such as the pros and cons of UPDF. This time, we'll be as specific as possible.

Query: "Give me bullet lists of the pros and cons of using UPDF to handle PDF workflows."



  • Compatible with Mac, Windows, iOS, and Android systems
  • Good UX/UI
  • Much more cost-effective than other PDF editors
  • OCR feature for scanning documents and extracting text
  • Ability to edit all elements of PDF files
  • Modern and user-friendly design
  • Multi-tab feature to open two or more PDF files simultaneously


  • It is relatively new to the market."


It's clear that there's no obvious winner at this time, but that could quickly change. Just like the example where we used UPDF to showcase the brilliance of ChatGPT, Google Bard could one day surprise us with an accurate, relevant, and useful answer to all our questions. Is there any wonder, then, that this is a race to watch? The winner will, in essence, be creating a new search paradigm - one that doesn't just result in a bunch of links for you to do your own research but an actual 'research assistant' that can be relied on for being accurate, fast, and highly prized. How much would you be willing to pay for such an assistant?

As a bonus to this article, we introduced the best PDF editor for you. Try it now and you won't regret it.