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Discussing the Crucial Role of SEO in Digital Marketing Strategy?

Businesses are now focusing more on online marketing strategies and moving away from traditional marketing methods such as offline billboards, posters, magazine publications, and so on.

This has mainly to do with the growth of the digital world and everyone is online and interacting instantly with their smartphones and other devices. Hence, this provides opportunities for businesses to implement effective marketing strategies and get better results.

This blog will cover what you need to know about creating a digital marketing strategy and plan. Moreover, it will introduce you to UPDF—a smooth PDF editing and management tool which provides free digital marketing plan templates that can help you with your workflow.

If you are browsing online and looking for a simple marketing plan template to use for your business, then you’re in the right place. UPDF has customizable marketing plan templates that can be edited, saved, and exported instantly when using the UPDF app.

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Part 1. What Is Digital Marketing Strategy?

The phenomenon of carrying out marketing activities through online and digital channels is known as digital marketing.

Whereas, a digital marketing strategy is a set of objectives, processes, and digital marketing campaigns planned that help to achieve a specific marketing goal.

It is essential to have a digital marketing strategy because it helps to:

  • Identify marketing goals and objectives clearly
  • Understands the target market better for planning the right campaigns
  • Get incremental results and get closer to achieving goals
  • Save costs and resources by not targeting unnecessary channels and targeting the right ones

Part 2. How to Plan a Digital Marketing Campaign?

A digital marketing campaign is basically an execution of one's digital marketing strategy by utilizing digital channels, engaging with the target market, and looking to achieve marketing goals.

Let's look at what steps you need to take a plan a digital marketing campaign:

steps to create digital plan

1. Set digital marketing goals and budget

The first thing you need to look at is what is the purpose of your digital marketing campaign. What are you trying to achieve?

In a typical digital marketing plan, businesses establish goals for increasing brand awareness, generating leads for customer acquisition, improving conversions for sales, and customer retention and loyalty campaigns.

Establish your goal first and then you can find the rest of the planning process go smoother like planning your budget. Depending on your business’s financial resources, you can plan a digital marketing budget plan to distribute for your campaigns.

2. Conduct internal and external analysis

In this step, you conduct two types of research—internal and external analysis.

Internal analysis means you scan your business by understanding your brand value (for applying logos and color themes in your marketing campaigns, your resources available to you, and also your unique selling proposition (USP).

A unique selling proposition is something that differentiates your business from the rest of the competitors when running your campaigns.

External analysis can include conducting simple market research and narrowing down the target market, so you know which particular group of people you can target to get better results.

Moreover, you can study your competitors by knowing what digital marketing campaigns they are using and how they made them work or fail.

3. Choose digital marketing techniques and channels

The next step is to choose different types of digital marketing techniques you will use to achieve the goal and execute your campaign successfully.

choose digital plan techniques

The different types of digital marketing methods include:

  • Search Engine Optimization (SEO): The practice of optimizing your website to rank higher up in the search engine result pages (SERPs).
  • Pay-Per-Click (PPC): These are paid advertising methods that help promote sponsored ads to the target markets through channels like social media, search engines, websites, etc.
  • Content Marketing: The practice of creating and promoting content in the form of blog posts, infographics, videos, podcasts, and much more.
  • Email Marketing: The practice of sending emails tailored to a specific target audience for subscription or conversion purposes.
  • Social Media Marketing (SMM): Carrying out marketing activities through social media channels like Facebook, Instagram, YouTube, LinkedIn, Twitter, etc.
  • Designing: Designing things related to marketing such as marketing materials, templates, landing pages, websites, etc.

Based on your digital marketing goal, you can implement the right marketing techniques and channels to meet them.

For example, if your goal is to generate leads, then using SEO, PPC, and SMM strategies can help you get closer to that goal. Or if your goal is to retain customers, then content marketing, email marketing, and remarketing initiatives will help you better.

4. Launch and track the campaigns

The next step is to launch your digital marketing campaigns as planned and your job ain’t done there. It is crucial to keep tracking and measuring the progress of your marketing campaigns.

Review your results by using marketing metrics known as Key Performance Indicators (KPIs) to know if you are getting closer to your goal and realign your strategy to create better progress.


Part 3. Free & Customizable Digital Marketing Plan Template

Learning how to plan a digital marketing strategy and campaigns is great. But putting your ideas into a virtual document is even more crucial. After all, everyone involved should be aware of the digital marketing plan and should be presented in a simplistic way.

Therefore, utilizing templates is the best way to do so and you can get many digital marketing-related templates on UPDF. UPDF is a prominent PDF-editing tool that helps you to manage your PDF files better and share them with your colleagues and stakeholders involved.

UPDF also has a template library where you can find numerous templates such as digital marketing plan templates, so you can place your ideas instantly, worry less about the work of designing a template, and present your plan to anyone.

Simply download the UPDF app for free on your browser or on any mobile device.

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Then, browse through the UPDF library, select any marketing template you like, preview it, and select Edit with UPDF.

edit marketing plan template

Then, you can start customizing the template on UPDF and share it with others by selecting the option Share this file with others button on the right-hand-side panel.

share digital marketing strategy

Create Your Digital Marketing Strategy with UPDF…

Having a digital marketing strategy helps you to execute your online marketing campaigns much more smoother, and achieve your goals in the process.

Hence, if you are looking for a collection of marketing templates you can start your planning process with, then browse through UPDF’s template library and start customizing your ideal template with UPDF today.

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